Nest month an audience that has thus far gone woefully under-served by television networks will finally have its day—dogs. On August 1, Israeli-based Jasmine TV Ltd. will be launching DOGTV nationwide on Direct TV, offering content aimed specifically at the canine set.
For $4.99 per month, dog owners will be able to tap into programming that will allow their pets to be entertained while guarding the house alone, indoors. One might find this absurd, but according to DOGTV CEO Gilad Neumann the concept can act as a cure for the gnawing emotional distress that many housebound animals experience.
Read More: http://www.forbes.com/sites/karstenstrauss/2013/07/09/tv-for-dogs-not-as-weird-as-you-think/