UPDATE: On Friday, Ballantine Books cancelled its multibook deal with Paula Deen, including “Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up.”
Several companies have already terminated or suspended business relationships with Paula Deen in the controversy over her use of racial slurs, yet sales of the celebrity chef’s upcoming cookbook have skyrocketed.
Dean’s latest book, has jumped all the way to No. 1 on Amazon’s best-seller’s list and No. 7 on the Barnes & Noble Top 100 in advance of its scheduled release. The book, published by Random House, is still scheduled to be released on Oct. 15, according to Random House spokesman Stuart Applebaum.
“We continue to monitor the situation closely,’’ Applebaum said in a statement to TODAY.com.