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'SuperTicket' For Seeing Movie at Theater, Home

Get ready for a "SuperTicket" to the movies.

After years of bickering over how soon after theatrical release a movie can be piped into the home, major studios and theater owners are experimenting with a new way to promote home entertainment sales — by selling ticket packages that enable patrons to order early digital downloads of movies that they see in the theater.

In the first multi-studio deal of its kind, Warner Bros., Paramount Pictures Canada, Sony Pictures and Universal Pictures are partnering with Canadian theater chain Cineplex to offer a SuperTicket package that combines an admission ticket with a pre-order of a digital copy of the film.

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