Reality television just got a little too real.
The July 17 premiere of the new season of “Here Comes Honey Boo Boo” will allow viewers to experience the “diverse and fragrant” smells of 7-year-old Alana Thompson and her eccentric clan in all their glory in an unusual gimmick.
With a gimmick called TLC is dubbing “Watch & Sniff” technology, fans will gain new an appreciation for a show on which matriarch “Mama” June once boasted that “farting 12-15 times a day you can lose a lot of weight.”
Ten million Watch & Sniff cards featuring six scents will run in People and US Weekly magazines early next month. Each scented patch features a number alerting viewers when to scratch to match up to the action on screen.