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Are You Fashionable Enough To Drink This Water? New Bottled Brand Uses 'Awful' Campaign To Target Rich And 'Trendy' Women

A new premium bottled water brand owned by Nestle is hoping to compete with Evian and Fuji by marketing to the world's most wealthy and fashionable women.

With print ads appearing in People, Vanity Fair, and In Style; and Alyssa Milano joining Stacy Keibler for the launch last week,Resource Natural Spring Water is being touted as a new 'lifestyle brand'.

It is bottled for 'a woman who is a little more on the trendy side and higher-income side, and the bull’s-eye is 35 years old,' Larry Cooper, the group marketing manager for Resource, told The New York Times.

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