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The Disturbing New Trend For 'Cleansing Reduction' Which Involves Bathing Just Once A Week

Daily showers could become a thing of the past, if a new beauty trend called 'cleansing reduction' takes off.

Instead of bathing every day, proponents whittle their washing habits down to once or twice a week on the grounds that too much cleansing can strip the skin and hair of essential natural oils.

While it might sound disgusting, it would seem that cleansing reduction is catching on, after a poll for tissue manufacturer, SCA, found that 41 per cent of British men and 33 per cent of women no longer shower every day.


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Stuff We Talked About