When Kim Kardashian tweeted earlier this week "Pregnancy lips.... @EOS to the rescue! LOL" along with a photo of her using eos lip balm, we couldn't help but wonder -- what's in it for her, really? Eos clearly benefits from having a high-profile celebrity use their product, but is Kim getting anything in return?
Though it is unclear if the Kardashian sister is in business with the cosmetics company, one thing is for sure: When Kim signs on to be a sponsored tweeter/publisher for a company, the brand gets a ton of exposure, and she gets a hefty paycheck in return. Such is the deal with sponsored tweets, just as with any other endorsement: Companies that sign celebrities on expect to extend their reach, captivate the celebrity's fan base, and maximize results.