Bob & Sheri decided to assist in a participation of the #IceBucketChallenge which is all in an effort to raise awareness for ALS (Amyotrophic Lateral Sclerosis). Those who are challenged to do the Ice Bucket Challenge have 24 hours to participate and dump a bucket of ice on their head. Those who choose to not participate in the challenge must donate $100 towards ALS. Most people participate and donate in addition!
The ALS Foundation has raised over $14 million dollars with the help of this campaign, which is a massive increase to what they raised last year ($1.8 million dollars).
So, while one person may see a silly video of a guy dumping ice on his head, other's see it as a way of helping others in a way that flows with today's society and how we communicate with one another. So, listeners...Bob & Sheri challenge YOU to the #IceBucketChallenge! Share YOUR video on the Bob & Sheri Facebook page and challenge your friends and family to keep raising awareness and donations!
Check out the video above! To donate to ALS, click here!