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LONDON - SEPTEMBER 26: Pink boxes of barbie dolls lie at Christies South Kensington as part of a collection of 4,000 barbie dolls that will be auctioned today on September 26, 2006 in London, England. The collection is the biggest in private hands to be auctioned. (Photo by Chris Jackson/Getty Images)
Get ready to live in a Barbie world.

According toEntertainment Weekly,” Sony Pictures is working with Mattel on a live-action comedy starring the iconic Barbie doll.

The untitled Barbie project is being written by Jenny Bicks (“Rio 2,” “What a Girl Wants”) and is part of a planned “global franchise,” following her “through many of her more than 150 roles, not limited to but including mermaid, princess, and president.”

This is the week’s latest film project with a major branding tie-in, including a marshmallow Peeps movie and film based on Disney’s “It’s a Small World” ride.

Of course, there have been a number of direct-to-video animated Barbie films, aside from hundreds of variations on the popular children’s toy.

In a post-“Lego Movie” world, Barbie could find success on the big screen, as long as it doesn’t borrow too heavily from Lindsay Lohan and Tyra Banks’s doll-come-to-life classic “Life-Size.”

Are you surprised it took this long for a live-action Barbie movie? Share your thoughts on the project (and possible casting options) in the comments!