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Chip & JoAnna Gaines Announce Target Deal

As if Target couldn't get any better...

September 13, 2017

Hi! My name is Kelly, and I am obsessed with Target! The retail chain is like a good wine; it only seems to get better with age. It seems like every few years they reinvent themselves or redesign their stores to make them fresh, new, and even more trendy. 

I live almost a stone's throw from the Midtown Charlotte location, so I am always running in for cat food or litter and spending $100 on other things I didn't know I needed or wanted. Is there a 12-step program for those whose lives have become unmanageable because of Target?

Recently they dropped clothing brands like Merona and Mossimo for new lines like A New Day. At first, I was upset. But after seeing the items the new line had to offer, I am really impressed. Also if you've walked through their home decor section, they've also stepped up their offerings there too. 

Target's latest announcement is about a new collaboration they are doing for home decor and furnishings. Get ready to give them all of your money because Chip and Joanna Gaines have created a special line just for Target! #ICantEvenHandleIt

Their collaboration is called Hearth & Hand with Magnolia and will debut in stores on November 5th. The items, 300 or so, will be "modern farmhouse" and most will be priced under $30! Can this news get any better?

I can see one problem though. Remember when Lilly Pulitzer created an exclusive line for Target in 2015? People lined up days ahead of time like it was Black Friday to grab the items. I would put serious money on this being the same scenario. People love Chip & Joanna!