Jeff Davis Testimonial

Wed, 14 Dec 2011 21:04:00 GMT

"Bob & Sheri – Real People. Real Laughs. Unique & compelling radio you can’t find anywhere else."

Why do you continually stand behind the Bob & Sheri Show?

Real people – Real laughs! Bob & Sheri ARE real – like you and me. They don’t pretend to be anything different. Sheri is no “giggle box” next to Bob and they both bring different perspectives to each topic. I never get the impression that either “attacks” the other gender. The topics are relevant, informative and funny! Bob encompasses the mature, sophisticated family man with kids, been through some stuff and represents resilience. He’s the “voice of reason” yet he’s cool and still hip enough for the younger demos. Sheri captures the younger, single mother who is spread thin on time and trying to balance life. Our target demo can relate and get a sense of security from both Bob & Sheri.

Why have Bob & Sheri worked so well in Fayetteville for so many years?

Bob & Sheri have been on Q98 for over 12 years and our audience connects with them book after book, year after year. They deliver to my local audience – from 6 to 60-years-old. I see listener email to them daily from all demos. They have a feel for families, everyday people and especially military families. They aren’t “divas” like most other syndicated hosts and don’t put themselves “above” the listener. …They get “in” with the listener and connect with each one on a personal basis.

How is the Bob & Sheri show different from other syndicated products in our industry?

Bob & Sheri are accessible – DAILY, whether for client/station production, TV commercials or market visits. They are always available and bring amazing skill of personal interaction to our local listeners and advertisers. They don’t put themselves on a pedestal. The listener are always the focus. When our listeners meet Bob & Sheri, they’re so eager to tell their story and Bob & Sheri listen (they usually have some great comebacks!).

Jeff Davis is program director of WQSM – Q98 in Fayetteville, NC. He can be reached at jeff.davis@cumulus.com

Bob & Sheri | Affiliates | Testimonials

Jeff Davis Testimonial